Eclipse of Kukulkán 100% dark chocolate

As part of a packaging design class I created a 100% dark chocolate brand from scratch. Dark chocolate is known to have many health benefits but usually tastes unpleasant and incredibly bitter. Inspired by dark celestial events and ancient Mayan folklore of a serpent swallowing the sun, my brand Eclipse of Kukulkán consists of three flavour profiles of increasing texture

Smooth --> Bitter --> Acidic

I used pen and paper to explore concepts, illustrator/photoshop for the outputs, and generative AI for the background.

Posted on Jan 7, 2024
Julia Han
Creating delight through thoughtful design.

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