Suplement Branding and Web Design
In the vast and ever-expanding market of dietary supplements, standing out is both a challenge and a necessity. Among these, fish oil supplements, celebrated for their omega-3 fatty acids and numerous health benefits, face stiff competition. The opportunity we identified was not just in the creation of another supplement, but in revolutionizing how it's perceived by consumers.
Our goal was to craft a brand that doesn't just sit on the shelf but speaks directly to the health-conscious individual, invoking a sense of trust, vitality, and a unique narrative. Thus began our journey in developing "Omega Hero" - a fish oil supplement reimagined with a bold brand and web design that intertwines health consciousness with the mystique of Greek mythology.
The inspiration for our branding came from a blend of sources:
Color Palette - Coral and Teal:
We chose a distinctive coral and teal color scheme to invoke the vibrant, life-giving essence of the ocean. Coral, with its bright and inviting hue, represents the vitality and health benefits of the supplement. Teal, a color that evokes depth and reliability, reflects the trust consumers place in health products. Together, they create a visual synergy that stands out on any shelf and instantly associates with health and the aquatic origin of fish oil.
Greek Mythology - "Omega Hero":
Greek mythology is a trove of heroic tales and powerful gods, representing strength, endurance, and wisdom. By naming our brand "Omega Hero," we intended to imbue the product with these heroic qualities. The idea was to make consumers feel like they are not just buying a supplement; they are choosing a daily dose of heroism for their health. The mythological theme also allows for a rich narrative in marketing and packaging, differentiating Omega Hero in a storytelling manner that is both engaging and memorable.
Modern Interpretation:
While inspired by ancient themes, our approach was to recontextualize Greek aesthetics into a modern, approachable brand. This involved studying ancient Greek art and architecture for authentic inspiration, then simplifying and modernizing these elements to fit a contemporary look that resonates with today's consumers.