El Mar | Brand Collateral
A sophisticated visual refresh to celebrate 25 years of establishment
Local business El Mar (established in 1992), was looking for a brand refresh to coincide with its service expansion of electrical installation to also include maintenance and cleaning services.
The wave elements of the logo echo the business name, which translates to "The Sea" in Spanish. They also represent electrical wires (live, neutral and earth), as well as lines created when wiping surfaces whilst washing.
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