Silver City Rebrand

A Fresh New Look

Excited to finally share a big project we've been working on in 2023. Having utilized a Blindtiger logo system for nearly a decade, Silver City Brewery came back to the team with a desire to refresh their brand: wanting to showcase how they've evolved as a craft brewery, and where they're headed.

The updated logo system we created incorporates existing brand elements (recognizable in the PNW marketplace) and provides a much more expansive toolkit for the client. A custom script brand mark -- inspired by an early concept of team-member, Lauren Stevens -- is emblematic of the local institution status that Silver City has become. New taglines help reinforce their brand messaging throughout the various graphic badges, and the color palette evokes a mix of outdoor equipment, workwear, the PNW wilderness, with high-visibility pops of color.

Inspired by a classic Silver City beer release, we also integrated a Salmon & Eagle motif to help tell the story of how craft beer brings unexpected friends together. These show up both as single-color icons and fully realized illustrations for a variety of brand applications.