The Yoga Joint
đ Logo redesign for a Bayside yoga studio located in Provincetown, MA
The client wanted to elevate their brand with an artistic design that captures Yoga Jointâs mission to help people feel comfortable practicing yoga and tap into a more holistic, nature-driven self.
đ§ââď¸ I created an emblem logo in a classic oval shape. Itâs based around a man in a yoga position, bold retro typography, and a nautical rope & knots.
For the colors, we went with a muted palette of green & blue to reinforce the brandâs casual, humble personality.
Do you think I captured the clientâs vision well?
đŹ Let me know in the comments!
brand design
brand identity
branding
branding design
character
health
identity design
knot
logo
logo design
man
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retro
rope
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visual identity
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yoga
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Posted on
Jan 10, 2024
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