CarolinAmerica

Working on a logo for a sub-brand underneath Carolina Shoe—a blue-collar work boot company based out of Martinsburg, PA—called CarolinAmerica. It's at the Cove Shoe Co. where they will manufacture these American made boots in one of the few remaining shoe factories in the U.S.

I'm paying homage to the beautifully designed American crests of the past whilst incorporating a subtle monogram within the flag, stitching as underlines and use of a lot of type.