Load Empire

A logistics app redesign

Empireload serves as an advanced logistics platform, providing drivers with instantaneous access to freight opportunities featuring premium and exclusive pricing.

Description

This platform facilitates drivers in discovering freight opportunities for transportation across various locations within the United States. Additionally, drivers have the capability to submit bids with their own rates for the available trips listed on the load board.

Why did I start this project?

I initiated this project based on insights gathered from my colleagues' experiences. The previous application presented significant challenges, resulting in frequent errors by both drivers and dispatchers. Additionally, the visual aesthetics of the app were not well-received. In response, I undertook a comprehensive redesign, incorporating new features to enhance the overall user experience.

Project timeline

Problem Statement & Challenges

Problems:

• Difficult to get a load with that matches driver’s van.

• Difficult to find reliable load based on and packages.

• Unsecured advance payment.

• Budget idea & planning.

• Healthy & safety concern.

• Insufficient local information.

• The visual design of the old app was deemed unappealing.

Solutions:

• Optimize van load matching for drivers.

• Improve load reliability using package details.

• Secure advance payments for loads.

• Enhance budgeting ideas and planning.

• Address health and safety concerns.

• Enhance local information availability.

• Redesign the visual design of the app for appeal.

Response of Qualitative & Quantitative Research

User research is dedicated to comprehending user behaviors, needs, and motivations through observation techniques, task analysis, and various feedback methodologies. In my study, I employed two distinct research methods: Qualitative and Quantitative analysis. For qualitative analysis, I conducted interviews with 10 individuals involved in hauling to gain insights into the challenges they encounter during load booking. Additionally, for quantitative analysis, a survey was administered to a sample of 50 participants.

User Persona

Empathy Map

User Flow

Achievements

Achieved a remarkable 35% increase in user engagement, a 15% boost in overall satisfaction, and a significant 25% improvement in perceived website usability within the first month of its release.

More

Appreciate your support!

I would love to hear your valuable feedback. Please feel free to share your thoughts in the comments section.

For inquiries regarding your project, please reach out to me.