Highradius Brand Visual Identity
Project Brief
HighRadius is the leading provider of the Autonomous Finance Platform for the office of the CFO. In 2023, HighRadius became a company valued at over $10 billion, which, beyond the financial aspect, decided to act for a global cause.
Their cause? Financial empowerment! They want to democratize it so that the human/machine collaboration is at the core of the finance function.
This cause is the vision that has inspired the entire strategy for the rebranding and the creation of this new visual identity.
Color palette
The visual identity colors are green, blue, and purple.
The color palette represents creativity, freshness, and trust.
Typography
The typography chosen for the logo is a modern, minimal sans serif font.
This font choice enhances the overall contemporary aesthetic of Highradius.
Brand visual identity system
Brand application
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