In this conceptual project, I created a design system, logo, and UI designs for SLCTR, a music streaming app that allows users to become DJs, making seamless mixes using machine learning to create playlists with smooth DJ-style transitions based on user inputs and listening habits.

The brand name comes from dancehall culture, where the term “selecta” or “selector” refers to a DJ who selects tunes for a party or gathering. The colors are inspired by a traditional DJ turntable. With a dark UI, the primary color is a bright yellow to represent excitement, joy, warmth and energy. To reflect the brand’s most prominent feature, blending playlists, there are a number of blended color gradients represented in the app’s UI.

Interested in working together? Connect with me on Linkedin: https://www.linkedin.com/in/allysongill/

Find me on Upwork: https://www.upwork.com/freelancers/~01b2d24d5b9e3d1cad

Logo Design

The logo represents a vinyl disc used on classic DJ turntables. The font for the logo, Proxima Nova, was chosen because the “C” shape allowed for a near perfect circle, representing the hole in the center of a vinyl record.

The “L” in the logo extends to meet the edge of the “disc” representing a tonearm, needed for a record player needle to find the groove of the record. The “T” is also extended downward to provide balance to the logo, touching the outer edge of the opposite side of the disc.