Leroux

I recently got to redesign the Leroux brand and its portfolio of liqueurs and cordials at Cue. The new brand honors the equities of the over 100 year old brand, but pushes it forward with a more modern sensibility. Lots of type work, filigree and plenty of fun illustrations were done for the packaging design.

See the full case study here.

Great Photos by the homie Cody Petts.

Matt Erickson
Thoughtful Brand Identity design, Packaging & Illustration
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