Braze Case Study

When approaching the @braze rebrand, we chose to derive inspiration from the new company name. 💫

To braze is to join by soldering metals with an alloy of copper and zinc at high temperature.The brazing process introduces a new element, or alloy, into the relationship that chemically bonds the pieces together—a vivid analogy for the way Braze’s platform creates a bond that unites brands with their customers.

Check out the full case study: https://focuslab.agency/work/braze

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