Logotype and product design

Design project of an electric toothbrush with a disinfectant system in the head using UV rays.

Design project phases

1. Naming: Naming is the process of developing and creating names for products, services, companies, events, or projects in order to differentiate them from others and obtain good positioning. Name chosen from among those proposed: GROOVENVOY

The first phase of the process was naming the brand. The team wanted a name that was unique, memorable, and reflected the values of the brand. After much deliberation, they finally settled on the name Groovenvoy, which they felt was modern, catchy, and conveyed a sense of innovation.

2. Logo design: Logo design is the process of creating a visual representation of a brand. It involves sketching and designing a logo that is modern, elegant, and represents the brand’s values and identity.

The next phase was designing the logo. The team wanted a logo that was simple, elegant, and represented the brand’s values and identity. After many iterations, they finally settled on a design simple and elegant, which they felt was a perfect representation of the product.

3. Product sketching: 

Product sketching is the process of creating a rough drawing of the product design. It involves creating a design that is modern, elegant, and visually appealing.

Once the branding was established, I began working on the product design. They wanted a toothbrush that was modern, elegant, and visually appealing. The toothbrush was designed to be ergonomic and comfortable to use, with a focus on functionality and usability. I created sketches and 3D models of the toothbrush, refining the design until it met the desired specifications.

4. 3D product design and product renders:

3D product design is the process of creating a digital model of the product design. It involves using computer-aided design (CAD) software to create a 3D model of the product.

Product renders are digital images of the product design. They are created using 3D modeling software and are used to showcase the product design to potential customers.

After the product design was finalized, I began creating 3D renders of the toothbrush. These renders are used to showcase the product design to potential customers, and are created using advanced 3D modeling software. The renders are visually appealing and accurately represented the product design.

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