ETERNA || Explainer Video for Crypto Exchanges
Eterna Hybrid Exchange (EHX) is a next-generation exchange that combines the best features of CEXs and DEXs.
They wanted an explainer video for the Crypto Expo Dubai event that explains the services and the benefits of using the Eterna platform to investors.
Only challenge? It had to be created within four weeks!
Ideation and Storyboarding
Goals: 1. To establish the unique brand positioning that stands them apart from competitors.
2. To explain how the Eterna platform unifies various types of investors. 3. To highlight how Eterna makes investing hassle-free and fun.
Solution:
A deep dive into the brand made us realize the amazing opportunity we have in hand- to create a stylistically designed video.
Also, to simplify the concepts, we resorted to using abstract visuals with dynamic elements that transcend the ordinary and connect all the scenes seamlessly.
Style Exploration
We presented our client with three distinctive style options, each one carefully customized and innovative that complement the cutting-edge solution:
1. Solid Color Style:
By using bright, solid colours on a dark background, this style draws viewers' attention to the essential elements at all times and portrays a real sense of confidence through the colours.
2. Gradient Style:
It is a dreamy and futuristic style that takes viewers into its own world of memorizing gradient colours and playful lights. An infusion of vibrant gradients is adding depth and dynamism to our narrative.
Final Illustrations
A mix of Both:
Our client wanted to mix the solid colours of Style 1 in the dynamic world of Style 2 to pop up the elements. And here it is, a beautiful blend of the best of both worlds.
Animation & Final Video
In breathing life into Eterna's story, we put our heart to soul to create dynamic and energetic scenes to make you active, transitions so cool that they flow like water, a clever play of depth that brings the audience on a spectacular journey of stunning animations.
The video received massive engagement at the event and became one of the most viewed videos.
Our client is super happy with the impact it keeps on bringing them!
Presenting our ultra-premium explainer video for ETERNA, a leading player in the world of crypto exchanges. Using advanced animation and motion graphics techniques, we've created a video that not only explains the brand's offerings but also positions it as an authority in the domain of Web 3.0.