Redesign Little Lemon's App : UI/UX Case Study
Hey everyone!
This is my submission for the peer-graded assignment of Meta's Professional Certificate Principles of UX/UI Design Course. This project is about designing a Table Reservation Feature for a fictional restaurant called Little Lemon.
Little Lemon is a restaurant that offers the best healthy food options in town. Little Lemon offers dine-in, takeout, and delivery options via their App. This feature is important for busy professionals who don't have much time to cook and prefer healthy options.
I used Design Thinking principles in developing this project to keep the user at the center of the design process, covering its five critical steps: Empathize, Define, Ideate, Prototype, and Test.
THE PROBLEM
On the Little Lemon App, the available information is inconsistent, leaving users confused about the steps to place an order. For example, the dish information page lacks an "add" button, making it difficult for users to proceed with their orders.
In addition, the table reservation function feels unintuitive, making it difficult for users to book a table to dine in. There's no clear option to select dates and times, and the process of filling out the form feels takes a long time.
DEFINING THE PROBLEMS
How can we redesign a better experience and create a consistent interface for customers, so they can save time when ordering food?
THE GOAL
Redesign Little Lemon's website to address deficiencies such as inconsistencies in actions and design
Improve user experience and interaction with the Little Lemon App.
Making it easy for users to reserve tables and order food online.
MY ROLE
UI/UX Designer, designs products from idea to final product.
RESPONSIBILITIES
Conduct user research to create user personas and journey maps. create a workflow from start to finish, create a framework or sketch of the design and user interface features, create a design prototype
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PROCESS
Understanding User
Users typically used little lemon app to enjoy promotions, but there are often complaints regarding the ordering process being complicated and difficult to understand, as well as failure to reserve a table.
USER PERSONA AND JOURNEY MAP - ANNA
The problem statement:
Anna is having a hard in placing online orders through little Lemon App. She finds mixed information, confusing labels, buttons, and user flow.
Creating Persona
Journey map
USER PERSONA AND JOURNEY MAP - JUSTIN
The problem statement:
Justin is excited about online reservations, but the online reservation feature at Little Lemon doesn't work well, is complicated, and doesn't display booking information afterwards.
Persona for table resevations
Journey map in reserving a table
USER FLOW
I created the user flow for the Order Online using Figma to visualize the user's step to complete the Online Order and Table Reservation.
Order online
Table Reservation
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Prototype
WIREFRAMES
I evaluated wireframes for online food order and table reservations flows to find the most efficient flow. Below are some wireframes that i have been created.
STYLE GUIDE
HIGH-FIDELITY PROTOTYPE
Conclusions
Overall, the Little Lemon App functions as an online platform where customers can explore and interact with the restaurant. little lemon offers the process of ordering food online, booking a table, viewing the menu, as well as keeping customers informed about the latest news and promotions. This website is designed to meet customer needs and provide an enjoyable online experience.
Let's Get Connect!
LinkedIn : https://www.linkedin.com/in/aramita-nur-azizah-915b14204/
Email : [email protected]