Speakeasy Visual Language

Using yel­low as a pri­ma­ry col­or is almost a refresh of the pre­vi­ous Speakeasy iden­ti­ty, which allowed us to car­ry over a bit of brand equi­ty while avoid­ing the cat­e­gor­i­cal clichés.

We paired it with an off-black for high con­trast, along with more warm-lean­ing neu­trals. We set­tled on Everett for the type­face, a some­what stan­dard sans serif, but with its sharp angles and dras­tic cuts it feels tech­ni­cal in all of the right ways.

Check out the full Speakeasy case study: https://odibrand.agency/work/speakeasy

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