Lucas Acara | Personal Branding

This Branding project was a dive into myself - whether as a professional or as a person. Not that I have many years of career or a great deal of life experience to share, but I have always been a multiple, non-linear, volatile, changeable person. My tastes and my desires come suddenly and leave with the same ease. Sometimes I love exploring X, sometimes I can't stand in that anymore, because my new interest is working with Y. Therefore, producing a Visual Identity that represents me is not exactly simple, as I'm not just one thing. I've never been. I probably never will be. The Fragments - a visual unit repeated in the developments - are the synthesis of each small part that makes me up. Lucas Acara is a generalist professional and a person passionate about materializing what his heart is overflowing with at that moment. Lucas Acara is a daily change and a constant self-adaptation of himself. Lucas Acara is a Designer, but a Shapeshifter, as he is not able to fit into a single possible definition.