ICUTS | Logo + Brandbook
About ICUTS🔥
Icuts - an app for barbershop clients where the customer can see the barber's available time slots and schedule an appointment through the link, the company sends reminders to the client.
Task ⚡️
Develop a logo for a hairstylist app. Use the barber shop color palette and a textual logo that can be used across different spaces.
My Approach 🚀
The logo consists of the word 'Icuts,' where the letter 'i' is intentionally written in lowercase to avoid confusion with an uppercase 'L,' maintaining the brand's uniqueness and ease of recognition. The primary color of the logo - dark gray - is chosen to reflect professionalism and a serious approach to barbering services, as shades of gray are often used in barbershops.
The white strip intersecting the letters in the logo symbolizes the blade used by barbers, highlighting the main focus of the app. This element adds an element of intrigue and style, drawing attention to the field of personal grooming.
