Comulate Graphic Language

As Odi kicked off brand work with the Comulate team, we iden­ti­fied the need to craft a brand that went beyond its cur­rent lim­its, demys­ti­fied rev­enue automa­tion, and that would empow­er finance teams to be the heroes in their orga­ni­za­tions.

But how'd we do that?! Glad you asked. There are a lot of elements that helped to accomplish this goal, one of the most dis­tinc­tive of them being the markup graph­ic lan­guage utilized throughout their visual identity.

Draw­ing inspi­ra­tion from the hand-penned checks, X’s, and oth­er pen marks an accoun­tant might use to mark up a sheet, the effect cre­ates a human, empa­thet­ic touch that at once con­nects with Comulate’s tar­get audi­ence, com­mu­ni­cates expe­ri­ence and trust, and differentiates their brand from their competition.

Check out the full case study: https://odibrand.agency/work/comulate

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