Animus Summit - The Biggest Women Summit of The Americas
Animus is an innovation summit designed to inspire women to reach their highest level of personal and professional development. Animus is for all women—employees, executives, entrepreneurs, future entrepreneurs, volunteers—anyone who wants to grow and make a difference.
As Art Director and Graphic Designer, I had the unique opportunity to collaborate with Gravital agency, formerly known as Vuelo6, Cobian Media, and Lucienne Gigante for the Animus Summit. This event is an innovation summit designed to inspire and empower women to reach their highest level of personal and professional development.
The logo, the centerpiece of the event's visual identity, was designed by Director and graphic Graphic Designer Nicole Pina. Building on this, I guided and shaped the rest of the design direction and brand of the event. I selected and curated each of the visual elements that make up the identity of the Animus Summit.
My creative leadership extended from Art Direction to poster design and User Experience / User Interface (UX/UI) design for the website. In addition, I directed the visual strategy for social media content, ensuring that each element of Animus Summit's digital presence resonated with its target audience and reinforced its core message of empowerment and growth.
Agency: Vuelo 6 / Gravital
Logo Design: Nicole Pina
Event Brand Identity / Art Direction / Design: Natalia Núñez Torres
Ux/Ui: Natalia Núñez Torres
Year: 2019