Locally Rebrand + Case Study
As a B2B2C platform, Locally is the easier way for people to “shop local,” with the modern conveniences shoppers have come to expect shopping online.
Locally enables retailers and brands to connect with people looking for a more efficient online-to-offline shopping experience. Centered on a unique B2B2C model, Locally helps over 300 million shoppers search for products and source items from more than 500 brands for local pickup.
Shoppers are the common thread for Locally and its other audience segments (retailers and brands). But because of its historical emphasis on the B2B segment, Locally needed to refocus its target audience and identity to ensure a more holistic B2B2C brand experience.
Locally’s myriad offerings — and evolving design and voice — meant the current brand was inconsistent and didn’t reflect its robust capabilities and powerful story.
Check out the full case study: https://focuslab.agency/work/locally
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