Art & Design at Grand Valley State University - Postcard

Working with the department of Art & Design at Grand Valley State University, I explored and generated brand elements that complemented the University guidelines, while still allowing the department to have a unique voice.

It was important to have a voice and brand that connected with prospective art students and allowed the department to compete with private art institutions.

After establishing a direction with the department, I led creation of many artifacts including a department view book, online web refinements, student welcome package, posters, ads, and more.