@las Brand Application

Hello there! 

I’m excited to share with you the logo I created for @las.

About @las

@las is reshaping the blockchain landscape with a vision to empower individuals. Their extensive product suite, including the industry's largest digital asset exchange, embodies the belief that financial freedom should be accessible to all.

Brand Application

The goal was to emphasise the dynamic and diverse essence of @las while conveying the bold, minimalist, and futuristic brand aesthetic.

Results

The user feedback on the design was exceptionally positive, with more than 83% expressing their preference for @las based on its unique appearance. Users described it as 'artistic', 'different', and 'trustworthy'. Additionally, over 90% of users commended the website's intuitiveness and navigation, highlighting its user-friendliness. This enthusiastic user response highlights the success of the design choices, establishing the effectiveness of user-centric design principles.

Check out the full case study at: https://www.behance.net/gallery/181885551/las 

Haste

I'm a Brand and UI/UX Designer with over 7 years of experience in leading European design agencies. I specialise in creating distinctive, minimalist, and impactful logo designs and brand style guides. With a portfolio of over 600 successful branding projects across various industries, my work has been recognised and featured by Adobe numerous times.

Check me out at: instagram.com/just_haste and behance.net/just_haste