Jason Broyles
Logo design for a singer, songwriter, and recording artist turning his long-time passion into a career.
The client envisioned a classic design that feels personal, rooted, and nostalgic, reflective of the unique landscape of the Southwest.
I created a pictorial mark consisting of a tree, a star, and a heart referencing the Oklahoma flag. It’s paired with a hand-drawn logotype with a subtle guitar shape in the JB monogram.
Once the main logo was finalized, we developed a comprehensive set of logo variations, as well as social media visuals, business cards, branded graphics, and a brand pattern.
artist
brand design
branding
branding design
handdrawn
hand lettering
identity design
lettering
logo
logo design
music
native american
retro
star
tree
typography
vintage
visual identity
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Posted on
Dec 1, 2023
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