WePlanBefore / Visual Identity

MISSION

WePlanBefore conducts analysis, diagnosis, and implementation of solutions in Crisis Management, Social Media Crisis Management, Reputation, and ESG. They deliver effective and personalized solutions for organizations by understanding their reality, context, culture, the market they operate in, regulations they adhere to, vulnerabilities, and processes, both nationally and internationally.

IDENTITY

The challenge was to create a brand identity that could be consistent across all touchpoints and, at the same time, have slight variations capable of distinguishing institutional pieces from art related to different sectors of the company. This was based on a visual that conveys seriousness, reliability, and closeness.