Problem Statement

Many crypto wallet apps prioritize features over usability. Through usability audits and user interviews, we found:

• • 60% of users felt overwhelmed by the interface.

• • 45% missed key transaction confirmations.

• • Beginners struggled with onboarding, while pros wanted faster execution paths.

• Target Audience & Impact

We targeted two main groups:

• • New Investors (25–35): Crypto-curious, want safety and guidance.

• • Active Traders (30–45): Experienced, want speed and control.

By improving usability, we aimed to reduce friction, prevent transaction errors, and increase app retention.

Task :

Our goal was to identify user pain points during key workflows: onboarding, checking portfolio, and executing trades.

Action :

• • Conducted 1-on-1 interviews with 12 users (6 beginners, 6 advanced)

• • Analyzed app reviews and conducted usability tests

Result :

• • 80% of users described the interface as “intimidating”

• • Users wanted clearer transaction flows and easier access to key actions

• • Advanced users requested customizable dashboards and shortcut paths

Lean UX Canvas – Ideation Highlights

• Problem: Overwhelming UI and slow access to key actions.

• Solution Hypothesis: Simplify navigation, offer smart defaults, and streamline transactions.

• Key Outcomes:

  • • Reduce time-to-trade by 30%

  • • Improve onboarding completion by 50%

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