Brand Guidelines | Styleguide

Drive TLV, a pioneering innovation hub specializing in smart mobility, serves as the catalyst for forging valuable partnerships between leading corporations and startups worldwide. Seeking to enhance their brand's impact and effectively communicate their innovation, professionalism, and expertise, Drive TLV engaged Verticalloop to revamp their brand and messaging. Inspired by their mission to shape the future of mobility and unite startups with global corporations, we embarked on a comprehensive journey.

Our project involved three phases: an initial discovery phase explored market landscape, defined positioning, and refined the value proposition. We established visual direction through research and moodboarding, followed by defining website structure with wireframes and content strategy. Finally, new branding and UX design were implemented. During the rebranding process, we revitalized Drive TLV's online presence by redesigning their website for a clean and engaging look. Simultaneously, we crafted a modern brand identity that employed a graphic language to convey the dynamism of the mobility ecosystem. This approach symbolized connectivity, growth, partnership, and innovation, creating a transformative aesthetic unifying themes of power, finance, technology, and the journey from point A to point B.

Branding and Web Design: Miri Rusakov

Creative Direction: Karina Chocron

WORK INCLUDED: Brand Look & Feel, Logo Design & Typography, Brand Messaging, Web Design, Social Media Assets, Presentation & Ad Templates, SWAG Concepts & Execution, Conference & Event Design

AGENCY: Verticalloop