Zanaverse Logo

The Zanaverse logo features a stylized lettermark of the

first two letters of the brand’s name “ZA”.

soft, round and organic shapes are less intimidating than

sharp ones. They feel harmless, friendly and pleasing

and as a brand proposing affordability it’s logo also

needs to reflect that by looking and feeling welcoming.

despite looking all rounded the logo at the same time

looks techy and shows movement.

The primary colour used combines the calming properties

of blue with the renewal qualities of green. It is a revitalizing

and rejuvenating color that also represents open

communication and clarity of thought.

The font used for the logo is the famous Montserrat font

that looks all modern and geometric. The corners were

rounded off a bit so as not to look too sharp.