Ruff Life - Dogs are our best friends

Your privacy and

Today in a world where anyone can create an image on Social Media that looks amazing - it can be a bit risky to pick individuals to enter your home to care for your pets without knowing they have been carefully vetted and insured.

Problem Statement

Your privacy and security is our number one priority

Busy individuals and families need pet care that is safe and reliable. They need to know that the people who are entering their homes can be trusted and do not create a security threat to themselves or their pets. Individuals do not have endless time to be scrolling through profiles of unvetted candidates.

My Role

My role was to design an onboarding process that is simple to follow and easy to use. A process that will allow app users to spend less time scrolling endlessly to find pet care professionals.

Design Process

The process started with researching the competition and developing personas that identified the customer base and user needs.

Market Research

Interviews

Personas

Moodboards

Style Guides

Text

Color and Image Style Libraries

User Flows

Design Iterations

Explorations

Iteration 1 of High Fidelity

Final High Fidelity Version after many rounds of feedback

Prototype

Lessons Learned

No idea is a bad idea.

Figma is a life time learning experience. It changes frequently so enjoy the ride.

Research is a very important part of designing a successful app.

Working as a team in a fast paced industry is essential.

Laugh along the way and welcome all feedback. Feedback is key to getting it right.

More by Mary Ellen Taylor

View profile