Ruff Life - Dogs are our best friends
Today in a world where anyone can create an image on Social Media that looks amazing - it can be a bit risky to pick individuals to enter your home to care for your pets without knowing they have been carefully vetted and insured.
Problem Statement
Your privacy and security is our number one priority
Busy individuals and families need pet care that is safe and reliable. They need to know that the people who are entering their homes can be trusted and do not create a security threat to themselves or their pets. Individuals do not have endless time to be scrolling through profiles of unvetted candidates.
My Role
My role was to design an onboarding process that is simple to follow and easy to use. A process that will allow app users to spend less time scrolling endlessly to find pet care professionals.
Design Process
The process started with researching the competition and developing personas that identified the customer base and user needs.
Market Research
Interviews
Personas
Moodboards
Style Guides
Text
Color and Image Style Libraries
User Flows
Design Iterations
Explorations
Iteration 1 of High Fidelity
Final High Fidelity Version after many rounds of feedback
Prototype
Lessons Learned
No idea is a bad idea.
Figma is a life time learning experience. It changes frequently so enjoy the ride.
Research is a very important part of designing a successful app.
Working as a team in a fast paced industry is essential.
Laugh along the way and welcome all feedback. Feedback is key to getting it right.
More by Mary Ellen Taylor View profile
Like