LaunchDarkly Rebrand + Case Study
From its position of authority, the brand communicates strength in unity, authenticity, and transformative action. A leader of the night, LaunchDarkly brings with it the dawn, obliterating barriers and blazing a trail for developers.
Dubbed Osmo, LaunchDarkly's new mark pilots an atmosphere of trillions of feature ships. Osmo brings to life the brand's mission-critical opportunity for modern development. In a world where every company is a software company, LaunchDarkly leads the way and saves the day.
The logotype began as a font, which was then edited to function more as a unique logotype. The logo lockup positions the mark to the right of the logotype, directing the eye forward.
Full Case Study: https://focuslab.agency/work/launchdarkly
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