Redesign Bama App
This case study showcases the user-centered redesign process of the Bama car trading app. The project focused on improving the homepage, menu, and incorporating a new ‘Add City’ feature for localized search. Extensive user research, wireframing, and iterative design led to a significant improvement in the app’s usability and user satisfaction, as reflected in the high Net Promoter Score (NPS) of 60.
appredesign
bamaapp
cartrading
casestudy
nps
usercentereddesign
userexperience
userresearch
usertesting
uxdesign
wireframing
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Posted on
Nov 20, 2023
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