Healthy Vending Machine - Branding & Product Design

This endeavor was undertaken as part of an academic exercise within the Master's in Strategic Design Management program at UBA (University of Buenos Aires). Our goal was to comprehensively address the issue of promoting healthful food choices in office settings.

Our efforts were concentrated on gaining insights into Argentinean food preferences, consumption habits, dietary trends, and the seamless integration of new food items into daily diets. Through extensive research, the development of a long-term business plan, and the overall project design, we aimed to introduce Healthy Vending Machines to offices in Buenos Aires.

A distinctive aspect of these vending machines was their unique ability to not only provide packaged products but also dispense bulk items, such as nuts, cereals, peanuts, and more.

Collaborators: D.I. Emilia Paesano, ARQ. Felipe Moya and D.I. Luisina Romero Lema.