✏️ Contextual Illustration

The visual language identified early-on in the process became the foundation for all of the assets that took shape across the website. Being that IRIS’ illustrated brand mascot (‘Sprocket’ 💜) was such an integral part of the brand, he made appearances at a variety of places, from the homepage all the way to the contact page.

We created a core set of illustrations, many of them set in motion, that became the foundation for the rest of the system. This “kits of parts” was eventually built into a guide that shaped the direction for an animated product video.