⚙️ IRIS - Visual Language

While designing + building the IRIS site, we aimed for clarity + storytelling. How can we create an experience that felt simple and engaging, while still nudging clientele to engage further in the next conversation to schedule a demo?

The evolved brand + illustration system + motion assets played a huge role in this, because it allowed us to touch on these complexities, without having to commit to having “the whole conversation” right on the website. We told the high-level story of the brand + offering, with just enough playfulness to pique interest in moving the conversation forward.