🤖 IRIS Strategic Marketing Support

Josiah Z.
Josiah Z.
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    🤖 IRIS Makes Marketing Automation Easy

    We evolved their beloved brand mascot (‘Sprocket’ 💜), and surrounded him with a simplified visual language, embracing abstraction. This ultimately yielded a more unified, more digitally-focused representation of their brand, and set the stage for the website overhaul.

    These updates also gave us the ability to discuss complex marketing automation problems with clarity, playfulness, and experience—all while remaining easily scalable for usage in future brand assets.

    Josiah Z.
    Josiah Z.
    Independent Brand Designer
    Get in touch

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