willows catalog design process

When you’re working on a large project you have to break the work down into phases to A) make it manageable and B) stay motivated. Here’s an overview of how @willows_shop and I tackled the Fall 2023 catalog. The steps with asterisks are those that were squarely in my court.

〰️ Brainstorm*

〰️ Sketch*

〰️ Design File Prep*

〰️ Printed Prototype*

〰️ Photoshoot @veragayazovphotographyy 

〰️ Photo Editing 

〰️ Digital Design*

〰️ Print Prep*

〰️ On-site Proofing @bbprintsource 

〰️ Print 

〰️ Mailing

〰️ Party! (For real, there was a party.)

Enter your text here...I tucked four client reviews into this process. They saw the layouts in sketch and prototype so I could get sign-off even before the photos were taken. It was a meaningful, fun, fast-paced, and super rewarding project for myself and the @willows_shop team. Let’s do it again!