Gopuff ~ Client work

Via Herodigital ~ we worked with Gopuff to create a seamless delivery experience to users.

Method used:

Identifying UX Problems - We began auditing the consumer facing app, identifying inconsistencies and UX problems within the user flow. After carefully determining what components and features were most important to optimize to fully leverage company product goals. We began our research and discovery phase.

Researching & Discovering Solutions - With our consumer product goals in mind, we began our research and discovery phase. After studying competitor brands, I began sketching low fidelity wire frames of new features and reconceptualizing the design of our current product. This left us to apply our solutions, A/B test against our current product and verify our newest solutions through user data.

Applying, Testing & Verifying through Data - Through A/B testing numerous designs vs the current product. The consumer product team gained insights on user behavior and continued to optimize to deliver the best experience for our customers.