Speakeasy Logo Exploration

We love reflecting on the logo exploration process. 🙌 To properly inform the new Speakeasy brand, we started by defining the core attributes:

👉 Innovative

👉 Crafted

👉 Prolific

With these attributes as a guiding light, we got to work iterating on their updated logo. While each of these iterations has its charm, the final logo­type is dis­tinct and own­able. It perfectly embodies the attributes of the new brand. Consisting of tech­ni­cal, mono­spaced let­ter­forms in which the ​“A” char­ac­ter is craft­ed to cre­ate two for­ward slash­es — a direct ref­er­ence to API endpoints and a direct correlation to their innovation and craft. 

Learn more about our work with Speakeasy in the case study: https://odibrand.agency/work/speakeasy

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