The Electric Needle

The Electric Needle is an old Madison staple. Since 2007, it’s been the go-to for all things sewing. Unfortunately, its style has been stuck between “old lady” and “early

internet” for far too long now. This makeover brings a youthful excitement to the

business and draws in a larger, more diverse audience. The website has also been cleaned up. By simplifying the text and communicating through images, the site becomes more eye-catching and far easier to navigate.