Gamifying Ride Confirmation 'Wait Time' in Uber

A dice-rolling game to earn discount coupons for the next ride - to increase user retention and keep them engaged while waiting for the ride confirmation.

Problem Identified:

Uber users frequently encounter extended waiting times for drivers to confirm the user’s ride requests. This prolonged waiting time leads to frustration and dissatisfaction during the ride request-confirmation flow in the app.

Proposed Solution:

An interactive dice-rolling game to earn discount coupons for the next ride! This will increase user retention (as they will come back to the Uber app to use the claimed coupon on the next ride) and it will also keep them engaged while waiting for the ride confirmation from the driver’s end.

View more shots! 👉 Get in Touch - Linkedin | Twitter | Instagram