User Persona Created from Competitive Analysis

User Persona Created from App Store Competitive Analysis Findings

Direct Quotes

• "It’s so refreshing to see my friends share their not so Instagram-able parts of their days and strip away all of the unrealistic expectations social media has put on us all."

• "There should be a limit to how late you can post."

• "I think there should be, in addition to the “on-time 2 minute” window, an “hour or two total” late window and after that, no one can post. This would also limit the absurd amount of notifications the app sends out."

Notes

• Regular social media creates a false reality of what our lives actually look like

• BeReal is a good alternative for mental health

• Provides a more realistic perspective of what your friends area actually doing on a daily basis and feels much more real

• Unique idea

• Can't doom scroll on BeReal

• It’s hard to get addicted like other social media apps = good

• Login features do have bugs