Sparks & Seccs
Sparks & Seccs
See full project here
Cash Sinatra, from Brooklyn by way of Queens driven behind witty lines, his lyrical ability & song-writing skills, Sinatra has been grabbing new fans attention at a rapid pace. Cash has performed at some of NYC's most notable venues such as Santos Party House, Webster Hall, Drom, Sobs & the list goes on.
The young star started off 2016 with a bang, dropping his introspective project "Raheem" & appearing on Sway In The Morning the same week ! Later in the year Sinatra appeared on Hot 97's "Who's Next" concert in NYC ! Sparks & Seccs stands from Weed & Wine (Seccs = Secco (Prosecco). A light play on words.
The logo itself represents a sleek and authentic wordmark with balanced weight and kerning, matching his brand as a personality.
The last letterform in "SECCS" resembles two wine bottles in negative space creating the shape of an "S".
