Collu / Branding

MISSION

Collu, a french virtual platform dedicated to evaluations and reservations of beauty and wellness services, was created with a clear purpose: to unite a community in search of the beauty of discovery. So, we took on the mission to create not only the name but also the strategy and visual identity of this innovative brand. Our journey began by understanding the essence of the company, which was born from the desire to share experiences, promote self-esteem, and provide access to quality services.

STRATEGY

Analyzing the market, we have noticed that finding good beauty services can be a challenging task. A wrong choice can result in high costs, while a wise choice represents a valuable investment in oneself. It is in this context that Collu presents itself not only as a brand but as a platform that brings people together.

By creating an ecosystem where consumers share information, reviews, and experiences about beauty services, the brand becomes the ideal partner for those seeking a simpler and safer discovery journey. Through Collu, we facilitate the connection between people and access to the best services, making the search for well-being and beauty an innovative and reliable experience.

Hence the tagline "we got you," which conveys the idea of "count on us" or "we understand you."

IDENTITY

The name was created from syllables derived from three different words: community, collective, and connect. And that's how Collu was born.

The identity was based on connection and cooperation, with an elegant, concise, and minimalist visual design where the elements convey dynamism, modernity, and movement. In this way, we showcase a resilient company ready to evolve alongside the world.