Coca-Cola Origins Labels Illustrated by Steven Noble

Coca-Cola commissioned Steven Noble to create a series of new illustrations for “Coke Origins” that includes several flavors such as Cherry, Vanilla, Raspberry, Peach, and Lemon. The illustrations were created to help Coca-cola return to its artisanal roots with the release of new specialty crafted beverages, combining the timeless taste of Coca-Cola with flavors sourced such as peaches grown in Georgia and raspberry flavor sourced from raspberries grown in California. The bottle and woodcut illustration designs reinforce the local, craft-inspired personality of the new beverages. The logos and illustrations are printed directly on the cans and glass bottles versus a label, the four-pack carrier is designed in an artful, understated way, and the on-pack copy shares the story behind these beverages.