X8 Visual Identity & Shopify Store

Our goal was to revamp the X8 brand and update the website to align with brand values while balancing creative elements and conversion optimization.

We aimed to create a brand «stigma» that is self-sufficient, independent, and strong on its own. The brand logo reveals its philosophy. X means collaborating, mingling. 8 means circulation, infinite. Literally. The letter X is artistic and has its own distinct character (a metaphor for a collaborator-artist). The 8 symbol is infinity, circulation and constant movement.

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