Stream Re-Brand
Refreshing A Current Brand
Stream needed a big brand refresh, they wanted to eventually do a full rebrand and name change, but needed something faster. This refresh needed to help build credibility and make the company feel more mature. The challenge was to keep the same name, some of the same visual elements such as their iconic blue, and build something new around it to make them seem more capable of landing those enterprise customers.
Gain Maturity + Trust
The goal for this refresh was to attract new enterprise customers. As a tech startup, they were launching a new product and wanted to be able to pair that launch with the refresh - to create extra chatter in the tech world and really push for those bigger clients. They also wanted to upgrade their brand to be less developer focused and less technical, so that executives and non technical people could visit the site and understand it.
Company Growth + Excitement
Even though this project hasn’t gone live just yet, the refresh has been presented internally and to all investors. The general morale of the company has improved since the presentation and has allowed for lots of growth and excitement in different departments. They expect that when the refresh gets dropped in Q1 2024, that enterprise customers will come flooding in and the sales team will have an easier time landing them.
