Sharp Marketing for NeedlePro

The client, NeedlePro Australia, required a range of marketing materials that served a variety of purposes. I was contracted time and time again to add to their plethora of digital content that follows the business's professional and sleek aesthetic.

At first, the business required some imagery for their website as theirs was outdated. A more modern approach was then taken to revamp NeedlePro's website. The above were created to showcase their products and more. All the imagery can be viewed on the website itself, here.

Followed by that, were some images for their social media platforms. The client valued comprehensibility and consistency, both of which were adhered to in the series of product images above, and across the other works as well.

The biggest project issued by the client was the creation of some conference flyers and banners that showcased the business's best-selling product, its pricing as well as their environmental responsibilities and charity work. All of which was drafted at printable quality and in tune with the business's style, strengthening the brand identity.

Designer's Notes

All the work stemmed from the product photography that was done in the business's warehouse, especially photography done on the waste produced that was used in the marketing materials. The photos were processed through Photoshop to remove the backgrounds, making them more flexible and valuable when developing the final products, which was done using Adobe Illustrator.