Kasada Rebrand + Case Study

Kasada’s brand blended into a sea of sameness and failed to express its proactive, dynamic bot protection that gives its audience peace of mind, comfort, and confidence.

With that in mind, we aimed to explore visual and verbal recommendations that bolster Kasada’s goal of a bolder and more visionary brand identity — one that stands apart from the crowd, building trust and conviction through its professional nature while remaining approachable and welcoming.

See the full case study here!

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Focus Lab + Odi
Global B2B brand experts.

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