Website Redevelopment
Confronting challenges with an outdated website, we aimed to create a user-centric platform by incorporating real-time feedback and data-driven decisions. The outcome was an improved website that significantly enhanced search visibility, illustrating the power of technology and seamless domain migration for an enriched user experience.
Challenge
We faced a daunting challenge with its existing website. It was shackled by an outdated infrastructure that posed major limitations when it came to implementing new content and products. Users found it difficult to navigate, and the site's search optimization left much to be desired.
Website Structure and Navigation
The project commenced with a meticulous planning phase. We crafted the site structure and navigation flow based on feedback from our customers. Every step of the way, we considered the end user, ensuring that they could effortlessly find what they were looking for.
A Digital Catalog of Products
Given the central role of showcasing the digital product catalog, we ensured that all products were established, presented clearly, and easy to explore. This was the heart of the website, serving as a digital showroom for our offerings.
Enhancing Brand Support
Beyond the product catalog, we recognized the importance of conveying the brand essence. We added sections for brand purpose, heritage stories, product quality, FAQs, and more, ensuring that visitors could connect with the brand on a deeper level.
Educational Blog Feed
To create an engaging and informative online space, we launched an integrated blog feed. This was designed to be a dynamic platform where customers could return weekly to learn about our brand, products, and related topics. Not only did this provide valuable information to our customers, but it also played a pivotal role in refreshing the site's content, thereby boosting our search optimization.
Domain Migration: A Strategic Move
In addition to the site redevelopment, we secured the domain luonto.com, marking a significant step forward for the site. This strategic move ensured a clear transition for our customers. To facilitate this seamless shift, we forwarded all web traffic from the legacy domain to the brand new concise domain.
Results
The redevelopment of the website and the strategic domain migration marked a transformative change. Users now had a website that was not only aesthetically pleasing but also highly functional. Real-time feedback and data-driven decisions led to a site that truly met customer needs, and this was reflected in increased user engagement and search optimization.