Bare Dermatology — unused concept

unused brand identity concept created for Bare Dermatology — a DFW-based dermatology practice committed to offering the highest quality clinical care while providing an exceptional patient experience and an uncompromising commitment to employee culture.

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The identity mark is an abstract asterisk / 'spark.' Conceptually, it was designed to be both a play on meaning and a promise of excellence — no fine print, total transparency. Each of the three lines used to construct the mark itself represents one of the three core values (above); the harmonious merging of these values creates the spark that is the "Bare Experience."

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See the selected/final brand assets here

from 2022 — more to come