Upstore | Barbershoop branding
Hey, Dribbble š„
Branding for Upstore barbershop that is sure to stand out in the black brutal world of barbershops
WITHOUT THE CLASSIC BLACK
UPSTORE barbershop decided to abandon the classic black brutal brand identity in favor of bright colors to emphasize its innovativeness and to stand out among its competitors in the barbershop industry.
TASK
The challenge was to create a distinct visual identity by combining bright colors (purple and lettuce), keeping the style brutal and introducing merchandising elements to attract attention and create brand awareness.
